MODELS OF HRM Essay Example | Topics and Well Written Essays - 2500 words

MODELS OF HRM - Essay Example Mike Noon (1992) believes that much confusion arises because HRM is of an 'ambiguous pedigree' which can be traced back to organisational development and human capital theory. HRM appears to be an enigma, of which John Storey (1992) states is: " A basic management function or activity permeating all levels of management in any organisation. Personnel administration is organising and treating individuals at work so that they will get the greatest possible realisation of their intrinsic abilities, thus attaining maximum efficiency for themselves and their group, and thereby giving the enterprise of which they are a part its determining competitive advantage and its optimum results." (Pigors and Myers: 1969) (cited by Legg:1989) 2. A term that identifies a new and distinct approach to the management of people in the work environment. One which, although may incorporate the established personnel activities, is truly much more wide in its scope, and thus can be clearly distinguished as being such, is HRM a new phenomenon The models of HRM all lead us back to this underlying question, what is HRM, how can we define it, is it something new or simply the old re-branded, old wine in a new bottle (Torrington, 1989; Poole, 1990; Storey, 1995). Examination and analysis of the various theories... The models of HRM all lead us back to this underlying question, what is HRM, how can we define it, is it something new or simply the old re-branded, old wine in a new bottle (Torrington, 1989; Poole, 1990; Storey, 1995). Examination and analysis of the various theories and models allows us to consider whether there is one true model in existence or a combination, or, fragments of various models / ideologies. Also, we must consider how relevant in reality are the various theoretical academic frameworks, do they in fact reflect reality, or does each industry sector or business need to simply adapt their own type of model, appropriate to the nature of their enterprise One of the first models of HRM developed was in 1984 by Fombrum, Tichy and Devanna with their "matching model." The model was used to depict their proposed framework of HRM which identifies its position in relation to organisational strategy and demonstrates how HRM activities can be designed to support the strategy of an organisation. The model is manipulated to achieve strategy objectives and goals such as overall increased company performance. If HRM is to be viewed as a new management approach, then distinction from personnel management is required. Distinction may be by integration. This is proposed by Devanna et al (1984) with their model: "They suggest that Human Resource Managers perform four 'generic functions' of selection, appraisal, reward and development. Performance is the dependent variable; it is influenced by a 'cycle' of human resource interventions which represents, sequential managerial tasks." (Storey: 1992, 24) This type of integration in the form of

Representation of New Zealand masculinity in beer advertising Essay

Representation of New Zealand masculinity in beer advertising - Essay Example This "Representation of New Zealand masculinity in beer advertising" essay outlines the connection between traditional New Zealand's sports games, masculinity and how media used this in a beer commercial. During peace times rugby was one of the sporting events in which the Kiwis took pride. Rugby gave a feeling of masculinity and enhanced manhood to the Kiwis in the early years. When Edmund Hillary along with tensing reached the world’s highest peak, it was taken as an expression of New Zealand’s Anglo-Saxon manhood. He depicted colonial honesty. This Kiwi hero had a warm and caring heart who dedicated his life to the concern and welfare of the people of the Himalayas. Peter Snell, a gold medalist at the Rome Olympics, became the personification of Kiwi manhood. He too had immense muscular strength and was extremely modest. These were connected with masculinity but along with these, the culture of beer and alcohol added to the image of manhood. The New Zealand man had an image of being strong, resilient, and modest. He could hold his own drink, yarn with his mates, and eventually settle down as a family man. Hence, beer, alcohol, muscles, murder, adventurous activities, was all associated with masculinity. What added to the image was that after all this, such a man was even a successful family man. These ‘good keen men’ of Barry Crump won secret admiration from the male counterparts. As family bond strengthened in New Zealand, men started identifying themselves with the traditional heroes and the male culture.